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Qualitative Research

Qualitative Research

A market research method that focuses on obtaining data through open-ended and conversational communication. We, at Spider Market Research, uncover all emotions and characteristics of people to gain a superior understanding of our subjects at study. We not only gauge “what” people think but also “why” they think so.

Qualitative research is based on the disciplines of social sciences like psychology, sociology and anthropology. Therefore, the qualitative research methods allow for in-depth and further probing and questioning of respondents based on their responses, where our team also tries to understand their motivation and feelings. Our professional, highly experienced team of interviewers are experts at conducting interviews and focus group discussions that have been proven to be extremely valuable to the business at concern.

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One-on-one interview

Conducting in-depth interviews is one of the most common qualitative research methods and we tend to excel at it. It is a personal interview that is carried out with one respondent at a time. This is purely a conversational method and invites opportunities to get details in depth from the respondent. We aim to create a relaxed, friendly environment so that the customers feel welcome and respond to every question giving us very useful insights.

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Focus Groups

The main aim of a focus group is to find answers to the “why”, “what” and “how” questions. Our team carefully drafts each question so as to include all possible scenarios leading to the all concerns being answered. Nowadays, focus groups can be sent as an online survey on various devices and responses can be collected at the click of a button.

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Ethnographic Research

This research is the most in-depth observational method that studies people in their naturally occurring environment. Our team of researchers is trained to adapt to the target audiences’ environments which could be anywhere from an organisation to a city or any remote location. 

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Case Study Research

This research method is used within numerous areas like education, social sciences and similar. It may look difficult to operate, however, we make it simple to conduct research. It involves a passionate set of individuals who love to deep dive into the business of the organisation and develop a thorough understanding of the data collected while inferring and analysing the data collected.

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